Large scale businesses are perhaps already used to the practice. If they have not been driving or initiating it themselves, they would, at least, be allowing other professionals to arrange the conferences on their behalf. It is business as usual for them to be holding themselves and others accountable at these conferences. It is also a great place to meet old friends, even on an annual basis.
But it is a particularly lucrative enterprise to make use of all provided facilities to produce new leads for new business opportunities. Executive conference gatherings are particularly useful for small to medium sized business owners at this time. The need for them to meet and greet, learn what’s new in the zoo of their related business, is particularly important to them at this time, seeing as they are only starting out or still seeking to establish themselves.
The beauty of this online story is that there really is little they need to do these days, other than just show up at the appointed, arranged or anointed time. Also, many small business practitioners seem to find it extremely challenging to get out of their offices to attend these conferences. In a sense, they need not have bothered because they no longer need to be physically present. The big business boys are already making use of the facilities available, so why not them as well.
In this day and age, it is quite possible to attend a conference online. You are linked up live. A manageable conference gathering is set up. The numbers need to be manageable otherwise it would be complete chaos and non-conducive to good business. The online meeting is well-organized and will be scheduled by appointment only. It cannot be a no holds barred and free for all affair.